Competitive intelligence for software companies
Go flat out.
Take share.
Grow revenue.
Competitive sales plays and CI support for software companies. Built by a former seller, and measured in pipeline, revenue and win rate.
Our point of view
Competitive intelligence only matters when it wins deals.
So we build plays the way sellers sell: fewer, bigger bets, aimed at the right accounts, run across the whole funnel and owned end to end.
Two ways in
Built for the teams that win competitive deals
For revenue leaders
Take share from the incumbent
Competitive takeout plays built the way sellers sell: a story reps trust, targeting you can rely on, and named owners who see it through.
Explore takeout playsFor CI & PMM leaders
Say yes to the business. Skip the new hire.
Senior CI capacity that works as part of your team: win/loss, head-to-head analysis and battlecards, delivered to your standard and presented by you.
See how we extend your teamHow Overtake works
One system, four ways in
Every service stands on its own, and each one feeds the next. Start anywhere: smaller engagements credit toward larger ones.
01
Understand
Why are we winning and losing, and to whom?
Win/loss interviews
Head-to-head competitor analysis
02
Equip
What do reps need to win the deal in front of them?
Battlecards built by a former seller
03 · Flagship
Attack
How do we take share from a named competitor?
Competitive takeout plays
04
Sustain
Is it working, and what's next?
Retainer: track results, tune the play, launch the next one
Proof
Results from plays like these
$25M+
won bookings from about 10 plays in about 18 months
$100M+
in pipeline across 1,000+ deals
~5 pts
higher win rate on takeout plays than the company average
100+
win/loss interviews a year in a program Chris scaled
Directional results from competitive plays and programs Chris led at a previous employer, a global customer-service software company.
Why Chris Al-Joundi
Built by a seller who became a CI leader
Chris has lived both sides of the deal: a decade carrying a quota at Salesforce, and 11 years building competitive intelligence programs at Salesforce and Zendesk. He knows how complex deals are bought and sold, so the plays he builds get used in deal cycles, not left in a folder.
More about ChrisSalesforce
A decade carrying a quota
- 3x Peak Performers Club as a Salesforce AE
- Built a Canadian commercial sales team from zero to 10 AEs in six months
- Led the #1 SDR team in the Americas
Salesforce · Zendesk
11 years in competitive intelligence
- Competitive deal advisor on Salesforce's largest enterprise deals
- Built and led a global CI program: team, tools and executive reporting
- Briefed CEOs, executive teams and boards on competitive strategy
Let's pick your first competitor.
A short scoping call to find the first piece of work: a takeout play, a win/loss study or a single battlecard.